Verified video-montage

15th April, 2011  |  Category: study  |  Comments (3)

Recently a valued client approached us and asked if we could produce a photomontage of a proposed development, but using live moving footage in the place of a static photograph. Of course we knew the answer was yes. After all, we know from experience that we can produce such developments from a moving helicopter. Unfortunately, this approach can be time consuming and therefore often has a price tag to match.

Our client required this static approach for marketing his company website, so we went about creating this simple draft study to illustrate the basic procedures. It soon got us thinking and opened up a in-house discussion as to what this type of visual medium could be used for. For example:

Could it help towards a successful planning application?

And, importantly, could it be produced in a cost effective way?

The first question is still under debate and we would appreciate your comments. To answer the second question, yes, it can be done cost effectively. This is especially so when it is used as a bolt-on to any photomontage image. What’s more, if it is a bolt-on to a verified photomontage image (AVR), the video-montage would also be verified.

Here’s the basic breakdown for the production of a verified photomontage:

1. Camera is correctly setup on site for verified image
2. Still picture is taken
3. Photography and surveying information is received
4. Camera matching is completed
5. Accurate model, lighting, textures, etc. are applied
6. Image is rendered
7. Post-production, including masking, is completed

Here are some examples of such projects where this technique could be applied:

 

 

 

 

 

 

 

 

 

 

 

Please click here to see further images we have produced.

It may be of interest that the only added steps to produce a verified video-montage are as follows:

1. Video footage is shot immediately after stills are shot
2. Masking out of objects that move across the proposed development

N.B. The digital SLR cameras we typically use have the added ability to record video footage in full high definition.

By doing this, the following costs are bypassed completely:

1. Accurate placing of camera
2. Surveying
3. Camera matching
4. Modelling, lighting, texturing and rendering post-production

Now, who’s interested?

m3fx are a RIBA approved CPD provider and supply a free seminar on “Verified Views in the Planning Process”. Click here for further information.

Tags: accurate, application, architectural visualisation, AVR, camera matching, cost effective, full high definition, lighting, marketing, masking, photography, Photomontage, planning, Post-production, rendering, surveying, textures, verified, video-montage

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