m3fx

Project: 20 Fenchurch Street Wayfinding
Client: Land Securities
Location: 20 Fenchurch Street, London, EC3M

m3fx was asked to produce a number of 360 degree interactive panoramas to assist new tenants get familiar with their new environment. The shoot involved some sophisticated equipment, a lot of hard disk space and considerable patience.

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Taking one marketing photograph in the busy streets of London is often tricky, however taking 405 shots in quick succession ended up being an extraordinary challenge.

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